Case Study

ANI – Sports Dashboard Project

Ani is a sports management platform that helps brands manage campaigns and promotions through sports personalities. We designed a dashboard that centralizes key features like campaign tracking, athlete performance, and event management. The goal was to create a clean, intuitive interface that empowers sports managers and marketers to make data-driven decisions, monitor key metrics, and streamline daily workflows. With a modern design and user-friendly layout, the dashboard enhances engagement and helps users connect with sports audiences effectively.

Problem Statement

Lack of a centralized platform for managing sports campaigns and athlete performance.
Difficulty in visualizing and interpreting key data points.
Fragmented workflows causing inefficiencies and missed opportunities.
Poor user experience with existing tools that don’t cater to marketers’ needs.

Solution Statement

Developed a unified, intuitive dashboard that integrates all essential features.
Clear data visualizations simplify performance tracking and insights.
Streamlined workflows enhance productivity and decision-making.
Modern, user-friendly interface designed to improve user satisfaction and engagement.

Key Features

Turf Booking:
User Research: Analyzed user needs and pain points for sports managers and marketers.
Wireframing:
Created low-fidelity wireframes to plan layout and structure.
High-Fidelity Mockups:
Designed detailed screens with modern, clean visuals.
Visual Hierarchy:
Prioritized key metrics and stats for better readability.
Color Psychology:
Chose colors that guide users and build brand identity.