WhatsApp is the most popular alternative to SMS in 109 countries which is around 60 % of the world Every single day, around 50+ billion messages are sent via WhatsApp.
• One-to-one chat
• Broadcast lists
Why do Businesses need WhatsApp Marketing Campaign Strategy?
The best reason to include WhatsApp Marketing Campaign Strategy for business is, the great number of their customers would already be using it whom they can target and convert via WhatsApp marketing
As per the Nielsen’s Facebook Messaging Survey, more than 67 percent of mobile users prefer using chat for communicating with businesses and around 53 percent of respondents say that they will prefer shopping with a business they can message directly
If you wish to target young prospects then WhatsApp is going to be your best resort because 42 percent of Smartphone owners between 18 and 29 years old prefer messaging via WhatsApp than 19 % of Smartphone owners who are 50 or 50+